Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask..., author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. read more

This Etsy marketing application is both powerful and simple to use. Connect your Etsy with social media websites, improve your search engine ranking with high quality (relevant) links. Research keywords. Schedule promotions....and more!

MailChimp makes it easy to design and send beautiful emails, manage your subscribers and track your campaign’s performance. We take fancy–schmancy tools like segmentation, a/b testing and ROI tracking, and we turn them into something anyone can use. read more

Sick of the noise on Twitter? Here's what Twit Cleaner does: Analyzes the people you follow Finds time wasters, spammers, the boring, bots etc. It creates a detailed report of everyone you're following and helps you clear up the 'background noise' of Twitter. Get tips on how to improve your own Twitter presence and help focus your time & energy.

Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. read more

From setting up as a proper business, producing and pricing your goods for maximum sales and profit, to the various options for selling online, at craft fairs, trade shows and getting your products into retailers, right through to gaining magazine coverage, promoting your business online and managing your business as it grows, this is THE essential guide for any would-be crafty entrepreneur!

With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. read more

Start Your Own Arts and Crafts Business: Retail, Carts and Kiosks, Craft Shows, Street Fairs (Start Your Own Arts & Crafts Business).

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

Whether it's a service, a product, or your insight or expertise, you already have the raw materials necessary to transform your life.  Carrie will walk you through the process of building the business you need to achieve the life you want.  Her guidance is practical.  No philosophical silliness, no theoretical abstractions- just concrete action steps alongside insights from fellow entrepreneurs, interactive exercises, and links to Carrie's online video coaching segments.  It's the next best thing to working one-on-one with her. read more

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. read more