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If you don’t know, Andreea is an entrepreneur who sold her first business in 2005 for $50,000 and having started a t-shirt company in 2007 where she reached six figure sales within her first year, she was able to pay herself and sustain her family from day one.  She also got her products into over 300 stores and more than 200 media outlets, all while working part time so she could stay at home with her first baby and then her second. read more

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This gingerbread isn’t for your belly but it looks good enough to eat. Wee houses made from felt are so cute covering a battery operated candle. Shafts of warm glowing light emanate from the doorways and windows. Make half a dozen to create a miniature glowing village and place around the tree or table decoration.

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Etsy has made it easier for seller to connect with their fans and followers right from their shop.  Now sellers have the option to add a Facebook like and Twitter follow button right under their banner.  Setting these buttons up is simple.

Connecting your Etsy shop with Facebook and Twitter is only one piece to the social media puzzle.  Below you will find a list of resources from Handmadeology. read more

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This advice is how you cannot just set up your shop and wait.  You must be proactive by constantly improving and smart promotion.

When I first opened my Etsy shop, Acute Designs, it was a hobby.  I made a few things, took a few {not very nice} photos and expected sales.

And they didn’t happen.

So, I did my research and improved my designs and my photos and the sales started to trickle in. read more

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The Etsy Search Ad Stratagem is a four step process that will give you every advantage possible to make your ads perform better than other Etsy seller’s ads.

So far, most Etsy seller’s are reporting less than impressive results—in fact many are unfortunately reporting a “strike out”!

The reason so many sellers are experiencing less than stellar results, is because 3 opportunities that are available for all sellers are not being taken. The reason not many are taking advantage of these opportunities is because it takes lots of backend work, performing analytics on available keywords, and some good old fashion pricenumber crunching. The good news is that we’ve done the hard work to uncover these and you can reap the rewards! Since the moment Etsy has revealed this new feature, we’ve been working on this to give all our Handmadeology Pro members the advantage over other sellers. read more

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By now most Etsy sellers have heard about the Etsy relevancy search change.  When I cruise the Etsy forums, team discussions, Facebook fan pages, comments on Handmadeology, and my inbox,  a common theme seems to pop up over and over.   Sellers are trying to understand what the changes to the Etsy default search mean, and how they can make the correct changes to get the most traffic that leads to sales. read more

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Etsy sellers have been given a huge opportunity to get their shops on top of the Etsy search.  The old Etsy search was based largely on recency .  By default, a buyer would see the most recently listed or renewed item for that search.   The new Etsy search is based on relevancy. The playing field is now level – everyone must act or your products will not perform their best in Etsy’s search. read more

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Handmadeology Pro is the Handmadeology  you know and love today – now on steroids!  The content for members is amplified and intensified for sellers who are serious about improving their business.

Handmadeology Pro gives you the knowledge, business tools, and tips to help your handmade business thrive.

Each month, you will receive: read more

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We just  released our latest challenge over on Handmade Top 10 .  Unlike the recent  Etsy Team Challenge, this challenge will be open to all Etsy sellers. read more

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We are excited to announce our very first Etsy Team Challenge. The Handmade Top 10  Etsy Team Challenge is designed to give Etsy Teams more exposure and give them an opportunity you win our largest advertising package worth $450.

The winning team will also be able to purchase our Social Media Bundle worth $24 for a deep discounted price of $5.