Trick.ly

Not just another url shortener, Trick.ly gives you an added layer of privacy for your links. Shorten and password protect any URL.

Originally created to protect professional magicians' best kept secrets from casual web browsers, Trick.ly is a Silicon Valley startup that focuses on keeping information of "special interest" private.

Trick.ly is a free service that shortens and password protects web links you want to share with select individuals on the internet. And rather than rope you and your contacts into a new social network, Trick.ly allows you to share with people on-the-fly.

If you want to protect secrets from the "merely curious", Trick.ly lets you put a password on links with clues only your friends would get.

In an age where the herd is telling you all your information should be public, we are happily bucking the trend.