Storytelling for Creative Business Success
Storytelling for Creative Biz Success is the result of transforming my own business from one that was struggling to be seen & heard to a brand that gains more & more recognition daily.
When I began blogging for business, I followed the same formula as others in my niche. But I soon learned that doing what everyone else was doing, doing it the “professional” way was boring and unremarkable. As I began to incorporate my own thoughts, feelings, life story, and opinions into my blog, it took off. Press opportunities, product ideas, and clients all came knocking on my virtual door. I stood out. I was different. I was relatable.
Storytelling for Creative Biz Success is an ebook & workbook that will guide you through writing engaging content for your blog, website, or other content-driven marketing. Each chapter provides brainstorming ideas, concrete steps, must-have elements, and sales- oriented tips. You will create a killer “About Page,” generate keyword ideas based on your ideal customer, brainstorm post ideas, story-proof your website, and write product & service descriptions. All with the guidance of your personal story.
Business today is about passion. It’s about getting personal.
And it’s about you.
In the past, you’ve struggled when writing about yourself, your business, and your creative passion. It’s time consuming and more than a wee bit nerve wracking.
Make Your Marketing Work FOR You.
When your business tells your story, you know that you have created a machine that works for you and not against you. You avoid a lot of the drudgery simply because you’ve shaped your work to be what you love. You’ve targeted customers that you love to work with. You’ve created products that you love to sell.
A business that is built around your story allows you to use social media, blogs, and other marketing techniques not just as a way to get more sales or better customer interactions – although that will come – but as a way to support yourself in this game. Your blog becomes a way to track your progress, Twitter becomes a way to find like-minded folks to work with, Facebook becomes a place where business & pleasure combine. All because you’ve built your business around your personal story
I’ve made a habit – and a business – out of telling other people’s stories and helping them tell their own. If I write web copy for you, you’d pay $60-80 just for one short page. Working with me on a website starts at $1000. As these things go, that’s affordable. But it’s not in everyone’s budget. If you’re looking for a guided solution to make your biz marketing more engaging, customer focused, and personality- driven, Storytelling for Creative Biz Success is for you.
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