SmallerBox: The Case for Adding Human Models to your Product Photos and Web Design

Smaller Box, February 22, 2010:

Here and there you’ll see debate crop up about whether customers want to see human models on websites or in product photos. The naysayers will usually have a germaphobic argument about not wanting to buy something another human touched/wore/looked at/etc. There are definitely those people out there but it’s probably not most people. After all, most of us buy clothing in stores that’s been tried on by other customers, so we’re used to the idea that someone else may have had an item on before we purchase it.