Smaller Box Article: What’s In a Name? Make Your Product Names Googleable

Posted on Smaller Box, by Meredith @ 5:23 am

Some of the keywords that that convert well (a.k.a. result in sales) for my ecommerce website are my company brand name and my product names. This traffic converts well because it’s visitors who’ve come to my site and already know what we sell and they’re seeking it out.

In the past I’ve talked about the importance of a good brand name and search engine optimization, but product names are also an important part of branding and SEO. This is because when customers wear your products out in public or display your products in their homes they’re advertising for you. Their friends and passersby see your products and maybe they want them.