Problogger Article: How to Optimize Your Sales Funnel for Success

Originally posted on ProBlogger by the Web Marketing Ninja.

As online marketers, we often devote a large amount of time to finding ways to attract eyeballs to our online assets. We put such effort into simply get the readers there that we allow the rest to take care of itself. Money will flow, Ferraris will be purchased, and we can all retire nice and young…

Then we discover the concept of sales funnels.

You may already know what a sales funnel is, but if you don’t, let me quickly describe it for you. A sales funnel is a simple map of your lead-to-sale process. Let’s imagine you start with 1,000 leads (visitors to your web site). 100 might click on a sales page link for of one of your products. 50 might click your Order Now button and enter your shopping cart. Ten complete the checkout process and buy the product.

So your sales funnel starts and 1,000 and ends in ten sales—that’s a 1% conversion.