Launch HER

Mission Statement::
LaunchHER provides the boost that women owned brands need by featuring new and fresh companies as well as providing professional public relations, branding, business development and positioning tools to start-ups.

The HER behind LaunchHER

Lizzie Sorensen is a publicist, biz dev, and branding consultant who was raised around women who worked. Both because of need and because of a genetic drive that propelled their passions. Since 2001 Sorensen has been working with companies large and small, local and international. 99% of these companies are founded and independently owned by women.

During the past decade Lizzie started her own PR and Branding firm inspired by a need to work for herself and promote the intelligent women and interesting products they were developing. Her efforts have led clients products onto pages of all of the top circulated print magazines, the shelves of major department and big box stores, unique boutiques, on the backs of celebrities, not to mention into the homes of thousands of consumers around the world.

After a negative experience working for a man who threatened to fire her for giving birth to her first daughter Ruby while under contract, Lizzie had found her niche. These intelligent and hard working women and mothers need support, and they deserve a boost. That is what LaunchHER is all about. Lizzie is proud to roll LaunchHER and its services into Lizzie Sorensen Brand Management, and even more proud to do this while her two young daughters watch and learn. They don't even know what "Prince Charming" is and that is fine by her.