Handmadeology Article: Your Etsy Relevancy Strategy

Location

Etsy sellers have been given a huge opportunity to get their shops on top of the Etsy search.  The old Etsy search was based largely on recency .  By default, a buyer would see the most recently listed or renewed item for that search.   The new Etsy search is based on relevancy. The playing field is now level – everyone must act or your products will not perform their best in Etsy’s search.

Now is the time for Etsy sellers to take action, but if you don’t have a clear strategy–all the work of renaming your titles and tags can be meaningless.  A well defined relevancy strategy will help you set clear goals and the ability to make sure your title and tags are working together.  We’re defining five key relevancy strategies and a “how-to” checklist to accomplish these.

We’re also developing a spreadsheet tool that will help you accomplish this major Etsy transition. . . more details are coming soon!