Biz Ladies: How to Create the Perfect Packaging

Posted on Design Sponge by Yael Miller on April 27, 2010

We are surrounded by things we can buy, and most of it is inside of packaging. That makes packaging pretty important in influencing the decisions we make when looking to buy something.

Form or Function?
On its most functional level packaging is there to contain and protect something else more precious. However, if shelves were lined with indistinguishable white boxes with black type we would have no way to tell one product apart from the other. Packaging should be a vehicle for informing consumers to convey your product benefits and make it appear more attractive.

In most cases it’s critical that your packaging both protect AND sell your product. Today’s competitive store environment requires a sink-or-swim approach to packaging and branding.